Remember new car ‘announcement day’ in the ’50s – when American cars were king?
Steve Dorfman takes a cruise down memory lane, talking to local car dealers about the days when automobile manufacturers and dealers “went to extreme measures to ensure that their new product lines would stay concealed from public view until their grand unveiling in the fall.”
Sherwood Sheehan Jr., whose family has been in the business in South Florida since the mid-1960s: “We’d receive deliveries late at night and the cars would come covered in white canvas. We’d store them in a chained-off area and not let anyone near them.”
Photo courtesy of Earl Stewart, whose brother Doug (in hat) shows off a 1957 Pontiac that featured GM’s first fuel injection model.
Read more about it in The Palm Beach Post.
And click here to share your memories of the good old days.
Tags: advertising, automobiles
